Partnering with TEG Europe, Live Tour, and The Game the focus was to design a dynamic sign-up page and engaging content for The Game's Drillmatic UK & Ireland Tour. The goal was to celebrate his legendary career and enhance the fan experience with imaginative visuals, artwork, and user-friendly tour information. Together, we were committed to making the Drillmatic Tour an unforgettable experience for fans.
Combining old and new brand assets, we created content that reflected the album's themes. Drawing from the album artwork... Images, colour palettes, and fonts were chosen to convey a luxurious feel and honour the artist's hip-hop and gangster rap origins. The delivery included a one-page sign-up website with tour branding, simplifying fans' ticket searches. Paired with this were a range of posters, stage displays, social media graphics, and merchandise to be used throughout the tour.
Launching successfully alongside the album, the website attracted over a hundred thousand fans to sign up for the tour pre-sale. Our designs and sign-up approach further built recognition for The Game's iconic brand and provided fans with a memorable experience, setting the stage for the Drillmatic tour. Thanks to 36neex for additional photography.
Combining old and new brand assets, we created content that reflected the album's themes. Drawing from the album artwork... Images, colour palettes, and fonts were chosen to convey a luxurious feel and honour the artist's hip-hop and gangster rap origins. The delivery included a one-page sign-up website with tour branding, simplifying fans' ticket searches. Paired with this were a range of posters, stage displays, social media graphics, and merchandise to be used throughout the tour.
"Curtis is highly skilled in all aspects of design and brand creation. I highly recommend him and look forward to working together again!" - Luke Betts, Director @ Live Tour Promotions.
Live Tour Promotions
Necto Future Group
TEG Europe
Content Creation
Web Design
Merchandise
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